英国品牌设计与策划专业为什么这么火？剑桥IC约克等名校专业分析！

　　提到品牌设计，其实是英国大学开设的市场营销学科中的一个细分专业，选择相关专业方向的同学们，毕业后可以从事品牌设计和策划类工作。那么问题来了：哪些大学开设了这门专业呢?今天小编就为大家整理了英国品牌设计与策划专业为什么这么火?剑桥IC约克等名校专业讲解!感兴趣的同学们记得联系IDP顾问了解详情哦!

　　英国学校品牌管理专业热门院校分析：

　　剑桥大学(University of Cambridge)MBA Strategy & Marketing Consulting

　　课程设置：

　　高级数据分析管理

　　企业战略与管理咨询

　　改变游戏规则:商业模式、创新和战略

　　消费者行为

　　金融服务策略

　　国际商务与管理

　　精益六西格玛过程改进

　　下一代企业

　　服务设计与创新

　　战略品牌管理

　　战略人力资源管理

　　战略绩效管理

　　供应链战略

　　活动

　　职业辅导诊所

　　入学要求：3 years' full-time before commencing the course in September

　　1st or 2.1 . or GPA of at least 3.3 or Top 25% of class

　　Current class average – 690 . Mid 80% - (640-740) Valid GRE scores also accepted

　　语言要求：IELTS - average of 7.5 with no element below 7.0

　　TOEFL (Internet-based) - 110 with a minimum of 25 in each section

　　TOEFL (paper-based) - 637 with 5.5. in the Test of Written English
 

　　帝国理工学院(Imperial College London)MBA

　　必修课

　　会计管理分析

　　商业经济学

　　经济框架

　　财务管理

　　定量方法

　　营销管理

　　个人与组织

　　战略管理

　　选修课程

　　高级企业融资

　　突破战略

　　品牌管理

　　消费与创新

　　消费者行为

　　企业社会责任

　　衍生品

　　服务设计与创新

　　对冲基金

　　高新技术策略

　　国际战略管理(俄罗斯)

　　知识产权评估

　　管理全球化的课题(日本)

　　领导力

　　管理组织变革

　　管理谈判

　　卫生部门的新项目

　　项目组合管理

　　定价策略及政策

　　私募股权和创业融资

　　项目时间、成本和风险管理

　　战略投资决策

　　战略管理会计

　　可持续发展和公司监管框架

　　风险资本融资

　　福利:管理和政策的原则*吴同学帝国理工学院工商管理(MBA)成功案例

　　入学要求：a Bachelor's degree from a Key or Project 211 university with a final overall mark of 80% or better. Preference is given to candidates with 85% or better. minimum of three years’ continuous relevant full-time work experience after graduation.

　　特殊要求Two essay papers .A quantitative methods examination .A viva.

　　(GMAT) and achieve a minimum score of 600 or above.

　　语言要求：IELTS (academic): A minimum score of 7.0 with a minimum score of 6.5 in writing and speaking

　　TOEFL (internet based): A minimum overall score of 100, with a minimum score of 24 in writing and 24 in speaking.
 

　　约克大学University of York

　　MSC Global Marketing

　　课程设置：

　　营销传播(20学分)

　　品牌管理(20学分)

　　社会与道德营销(10学分)

　　全球营销(20学分)

　　国际商业战略(20学分)

　　定性研究方法(10学分)

　　数字营销(10学分)

　　服务营销管理(10学分)

　　定量方法与数据分析(10学分)

　　论文(60学分)

　　入学要求：Applicants should have a good first degree (2:1 or equivalent) in any subject. Please note that preference may be given to students with some prior study of marketing and/or business management. However students with a 2:2 degree can compensate for their degree classification if they have had two or more years work experience in a relevant role.

　　语言要求：with overall score of 6.5 with a minimum of 6.5 in Writing and 6.0 in other components

　　埃克塞特大学(University of Exeter)

　　MSc Marketing

　　核心课程：

　　整合营销传播

　　论文- - -市场营销

　　先进的市场营销研讨会

　　市场分析与研究

　　营销策略

　　理解消费者行为

　　选修课程：

　　国际经理人会计

　　广告与消费心理学

　　品牌设计

　　企业家精神:新的风险发展

　　信息社会的网络营销

　　国际商务原理

　　服务运作及市场推广

　　旅游和营销

　　创造性的组织

　　消费、市场和文化

　　事件管理

　　入学要求：A good Honor’s degree (2:1 or equivalent) in any discipline from a recognized institution.

　　语言要求：IELTS overall score of 7.0 with no section less than 6.0.

　　TOEFL IBT overall score of 100, with minimum scores of 21 for writing, 21 for listening, 22 for reading and 23 for speaking.
 

　　南安普顿大学(University of Southampton)MA Luxury Brand Management

　　必修课

　　时尚的历史

　　战略营销

　　品牌

　　趋势预测

　　为时尚消费者创造价值

　　视觉陈列

　　市场和消费者细分

　　市场和消费者细分

　　营销传播

　　研究技能

　　企业社会责任

　　研究技能

　　入学要求：Honours degree min. 2:1 or equivalent in a relevant subject.

　　Two years work experience in a related field.

　　语言要求：IELTS score of 6.5 (or TOEFL paper-based test 580 or TOEFL internet-based test 92)
 

　　南安普顿大学(University of Southampton)MA Fashion Marketing and Branding

　　必修课

　　Research Skills and Design 1.

　　Design 1.

　　Design 2

　　Final Project

　　选修课

　　Contemporary Issues

　　Entrepreneurship

　　Digital Marketing Communications

　　Global Marketing

　　入学要求：a good honours degree in a relevant subject (2.2 or above) or an equivalent qualification in an appropriate discipline.

　　语言要求：IELTS score of 6.5 (or TOEFL paper-based test 580 or TOEFL internet-based test 92)
 

　　谢菲尔德大学(The University of Sheffield)MSc in Marketing Management Practice

　　必修课

　　Marketing Management

　　Global Marketing

　　Contemporary Marketing Practices

　　Marketing Communications

　　International Consumer Behaviour

　　Branding

　　Cultural Marketing

　　Sales and Retail Marketing

　　Marketing Research

　　入学要求：Minimum 2:1 or an approved professional qualification.

　　语言要求：English language requirements: overall IELTS 7.0 with 6.0 in each component, or equivalent
 

　　纽卡斯尔大学(Newcastle University)MSc International Marketing

　　必修课

　　NBS8045 The International Business Environment

　　NBS8507 International Marketing

　　NBS8508 Market Analysis

　　NBS8509 International Brand Management

　　NBS8510 International Marketing Communications Management

　　NBS8512 Dissertation in Marketing

　　NBS8514 Marketing Research

　　NBS8517 Consumer Behaviour

　　NBS8526 Principles of Marketing

　　选修课

　　You will take a further 20 credits from the following:

　　NBS8213 Managing Design and Product Development

　　NBS8225 Performance and Decision Management

　　NBS8236 Customer Relationship Management

　　NBS8518 Small Business Marketing and Management

　　NBS8055 E‐Marketing

　　l 入学要求：An upper-second-class Honours degree or international equivalent is preferred.

　　l 语言要求：Applicants whose first language is not English require IELTS 6.5 or equivalent, with a minimum of 6.0 in each sub-section, TOEFL 90 (Internet-based), or equivalent.
 

　　伯明翰大学(The University of Birmingham)MSc Strategic Marketing and Consulting

　　必修课

　　Strategic Management

　　Contemporary Issues in Strategic Marketing

　　Marketing Analytics

　　Consultancy Skills and Practice

　　Business Strategy Simulation

　　Research Methods for Dissertation

　　Problem Solving & Strategic Marketing as Practice

　　选修课

　　Strategic Brand Management

　　Marketing Communications

　　Product and Innovation Management

　　Services Marketing

　　Strategic Environmental Sustainability

　　Business-to-Business Relationships

　　Retail Marketing

　　入学要求：At least an upper second-class degree or postgraduate diploma from a UK university or equivalent.

　　The degree must be in marketing, or a degree with at least two marketing modules. If not, at least two years full-time marketing work experience is required.

　　语言要求：English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.
 

　　东英格利大学(The University of East Anglia)MSc Brand Leadership

　　必修课(180 credits)

　　Brand Now 20

　　Brands and Strategy20

　　Brands in Action20

　　Brands, Society and Culture20

　　Consumer Brand Behaviour20

　　Dissertation40

　　Innovation and Organisational Transformation20

　　Understanding Research for Brand20

　　Understanding Research for Brand Leadership20

　　入学要求：you must have a good degree: an upper second class honours degree (2:1) or its international equivalent

　　语言要求：IELTS: 7.0 overall (minimum 6.5 in all components)
 

　　利兹大学(Unversity of Leeds )MA Textile Innovation and Branding

　　必修课 180个学分

　　Consumer Behaviour (15 credits)

　　Marketing Communications (15 credits)

　　Advertising (15 credits)

　　Marketing Strategy (15 credits)

　　Brand Management and Corporate Identity (15 credits)

　　International Distribution Strategy (15 credits)

　　Textile and Apparel Materials and Technology (15 credits)

　　Brand Design and Communication (15 credits)

　　Textile Product Design, Innovation and Development (15 credits)

　　Dissertation (45 credits)

　　入学要求：2.1 (or equivalent qualification) in a textile related discipline, design, management, business studies or other related science, technology, engineering or social science subject, applicants without a first degree will be considered on the basis of their relevant work experience and potential benefit from the course.

　　语言要求：IELTS or TOEFL test is required. IELTS 6.5 with no band lower than 6.0. TOEFL iBT (92 overall with at least 21 in listening and reading, 23 in speaking, and 22 in writing) or PTE (64 overall and at least 60 in all components)

　　以上就是小编整理的英国品牌设计与策划专业为什么这么火的相关资讯，希望对你有所帮助。如果你想申请出国留学，欢迎联系IDP资深顾问。IDP资深顾问将用最专业的知识和多年一线留学服务经历，帮你量身打造留学规划：从专业的选择，到院校的确定，从PS指导，到CV精修，一切留学相关问题统统帮你找到最佳解决方案。IDP祝所有准留学生都能梦想成真!