2023利兹大学市场营销专业申请条件是多少？4大方向均支持转专业!

　　最近大热的《三十而已》女主角之一王漫妮，市场营销专业8年从业经验。其实市场营销专业，是各大公司的专门负责盈利部门，也是公司心脏。如果你想做一名营销人才，今天小编就为大家整理了2023利兹大学市场营销专业申请条件是多少?4大方向均支持转专业!希望对你有所帮助，有任何问题都可以咨询IDP留学顾问哦!

　　1. Advertising and Marketing MA 广告和市场营销硕士

　　申请条件：学士学位，二等一(荣誉)或同等学历。本课程主要针对具有一般商业或非商业背景的学生;但是，但也不限制以前学习过市场营销的学生进入。*刘同学利兹大学国际市场营销管理成功案例

　　课程设置：

　　Compulsory modules 必修课程

　　You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.

　　Consumer Behaviour 15 credits

　　Marketing Communications 15 credits

　　Advertising 15 credits

　　Global Strategic Marketing 15 credits

　　Media Planning and Strategy 15 credits

　　Public Relations and Corporate Communications 15 credits

　　Marketing Research 15 credits

　　Professional Skills and Employability 15 credits

　　Dissertation OR Marketing Consultancy Project 30 credits

　　Optional modules (selection of typical options shown below) 选修课程

　　You’ll also choose two optional modules.

　　两门选修课程

　　Brand Management and Corporate Identity 15 credits

　　Sales Promotion and Sponsorship 15 credits

　　Social Media Marketing 15 credits

　　Direct, Digital and Interactive Marketing 15 credits

　　学费：£24,500 (total)

　　2. Consumer Analytics and Marketing Strategy MSc 客户分析和市场战略硕士

　　申请条件：任何专业二等一学士学位;量化技能是理想的但不是必须;有处理量化材料的意愿。

　　课程设置：

　　Compulsory modules 必修课程

　　Geographic Data Visualisation & Analysis 15 credits

　　Big Data and Consumer Analytics 15 credits

　　Predictive Analytics 15 credits

　　Applied GIS and Retail Modelling 15 credits

　　Business Analytics and Decision Science 15 credits

　　Consumer Behaviour 15 credits

　　Marketing Research Consultancy Project 15 credits

　　Digital and Interactive Marketing 15 credits

　　Marketing Strategy 15 credits

　　Optional modules (selection of typical options shown below)选修课程

　　Choose two optional modules (45 credits) from the following.

　　Dissertation - Consumer Analytics 30 credits

　　Dissertation OR Marketing Consultancy Project 30 credits

　　Geodemographics and Neighbourhood Analysis 15 credits

　　Corporate Social Responsibility and Sustainability 15 credits

　　Change Management and Communication 15 credits

　　学费：£24,500 (total)

　　3. Corporate Communications, Marketing and Public Relations MA 企业传播、市场营销和公共关系

　　申请条件：二等一学士学位，任何专业。

　　课程设置：

　　Compulsory modules 必修课程

　　Global Strategic Marketing 15 credits

　　Corporate Communications and Reputation Management 15 credits

　　Corporate Communications Strategy 15 credits

　　Corporate Social Responsibility and Sustainability 15 credits

　　Brand Management and Corporate Identity 15 credits

　　Social Media Marketing 15 credits

　　Public Relations in Practice 15 credits

　　Marketing Research 15 credits

　　Marketing Communications 15 credits

　　Marketing Dissertation/Project 30 credits

　　Optional modules (selection of typical options shown below)

　　Persuasive Writing and Speechmaking 15 credits

　　Change Management and Communication 15 credits

　　Digital and Interactive Marketing 15 credits

　　学费： £24,500 (total)

　　4. International Marketing Management MSc 国际市场营销管理硕士

　　优势：本课程经特许市场营销学院(CIM)认证，让您有机会通过CIM Graduate Gateway获益。这意味着您可以致力于CIM资格认证，并将免除选定的评估。

　　申请条件：二等一学士学位，任何专业。

　　课程设置：

　　Compulsory modules 必修课程

　　Global Strategic Marketing 15 credits

　　Corporate Communications and Reputation Management 15 credits

　　Corporate Communications Strategy 15 credits

　　Corporate Social Responsibility and Sustainability 15 credits

　　Brand Management and Corporate Identity 15 credits

　　Social Media Marketing 15 credits

　　Public Relations in Practice 15 credits

　　Marketing Research 15 credits

　　Marketing Communications 15 credits

　　Marketing Dissertation/Project 30 credits

　　Optional modules (selection of typical options shown below) 选修课程

　　Persuasive Writing and Speechmaking 15 credits

　　Change Management and Communication 15 credits

　　Digital and Interactive Marketing 15 credits

　　学费： £24,500 (total)

　　以上就是小编整理的2023利兹大学市场营销专业申请条件的相关资讯，希望对你有所帮助。出国留学是一个具有挑战性的过程，除了不断提高自己的各项水平之外，找准时间点，掌握关键信息，也是成功获得Offer的通关秘籍。成立50余年，协助10余万名学生成功留学的IDP中国竭力为您提供专业的申请指导，助您实现留学梦！