传播学专业个人自述（硕士）(2)

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        With special skills in Chinese calligraphy, I taught calligraphy in the
China Children’s Center, the best of its kind in China. My students,
mostly six to twelve years old, had difficulties in understanding the
aesthetics inherent Chinese calligraphy. To help them, I taught them
Chinese poems and ancient characters instead of confining myself to only
calligraphy. The approach turned out to be very effective, and their skills
improved dramatically. In these and other similar experiences, I gained
skills of interpersonal communication, particularly in terms of how to
understand other people’s problems and how to help them out.

　　It is in my working experience that I first developed the desire to pursue
advanced studies in a quality graduate program in the United States. As an
intern with the Dentsu Young & Rubicam Advertising Corporation, one of
the world’s largest communications groups, I now witness firsthand the
dramatic social and economic changes engenderd by the proliferation of
digital technologies and increasing corporate globalization. These changes
have created the highly sophisticated information society. Trying daily to
develop wordings that could catch people’s attention in this complex
society, I have acquired a heightened sense of urgency about improving
attention in this complex society, I have acquired a heightened sense of
urgency about improving China’s advertising industry at both theoretical
and practical levels. I believe that advertising expertise from such
advanced countries as the U. S. and Japan would certainly help China. In
order to command such expertise and then introduce it to my country, I am
making this application so that I can have a firm grasp of the advanced
theories and practices your country has developed in communication field,
particularly in respect of advertising.