拉文大学MBA双录取之市场营销&管理医疗课程

    IELTS(雅思考试)三大主办方之一

   与英国《泰晤士报高等教育副刊》（Times Higher Education）联合发布世界大学排名

 Marketing 市场营销

1.         ECBU 560 Seminar in Marketing Management, or (3)

2.         ECBU 565 Marketing in a Global Economy, or (3)

3.         ECBU 665 Strategic Marketing Management (3)

4.         ECBU 561 Seminar in Consumer Behavior (3)

5.         ECBU 563 Marketing Channels/Distribution (3)

6.         ECBU 564 Marketing Intelligence (3)

7.         ECBU 566 International Marketing Management (3)

8.         ECBU 567 Service Sector Marketing (3)

9.         ECBU 568 Marketing Communications (3)

 

Managed Care Concentration  管理医疗

1.         ECBU 575 Analysis of Business Operations, or (3)

2.         ECBU 675 Management of Business Operations (3)

3.         ECBU 576 Supply Chain Management and Strategy (3)

4.         ECBU 577 Compliance Issues in Supply Chains (3)

5.         ECBU 516 E-Business (3)

 

Health Services Management Concentration 健康服务管理

1.         HSM 501 Recent Trends and Issues in Health Services (3)

2.         HSM 580 Economics of Managed Care (3)

3.         HSM 520 Strategic and Tactical Planning in HSOs (3)

4.         HSM 533 Mergers and Acquisitions (3)

5.         HSM 540 Legal Issues in Health Services Organizations (3)

6.         HSM 555 Ethical Issues in Health Services (3)

7.         HSM 571 Management of Clinical & Financial Information (3)

8.         HSM 581 Managing Managed Care (3)

9.         HSM 583 Marketing & Business Development (3)

10.     HSM 598 Field Work/Internship (3)

 

Managed Care Concentration  管理医疗

1.         HSM 580 Economics of Managed Care (3)

2.         HSM 581 Managing Managed Care (3)

3.         HSM 582 Policy Issues in Managed Care, or

4.         HSM 583 Marketing and Business Development (3)

5.         HSM 584 Globalization of Managed Care (3)

6.         HSM 598 Fieldwork/Internship (3)

7.         ECBU 695 Strategic Management (3)

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