美国留学 广告学专业 Advertising之课程内容

      IELTS(雅思考试)三大主办方之一

       与英国《泰晤士报高等教育副刊》（Times Higher Education）联合发布世界大学排名

 　　 主要课程内容

　　综合基础课程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的课程

　　.管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

　　.创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

　　.研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

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